Bloomington, IN — December 3, 2002. — Megaputer Intelligence Inc. announced the availability of X-SellAnalyst™ , a self-learning recommendation engine based on a unique transaction-centered analysis technology. X-SellAnalyst helps increase sales in Call Center, e-Commerce or Brick-and-Mortar retail environment. The system enables the implementing company to simultaneously increase each customer wallet share and improve customer satisfaction by identifying the best cross-sell opportunities through the analysis of historical transactions and providing accurate purchase recommendations in real time.
X-SellAnalyst provides a very quick and easy implementation, as it can work with data residing in any SQL-compatible source and does not require user-entered business rules for its operation. The system readily scales to millions transactions and SKUs, as its robust learning algorithms are able to generate recommendation rules on-the-fly instead of storing overwhelming amounts of rules statically inside the system. X-SellAnalyst can learn purchasing patterns from data originating from walk-in stores and utilize the discovered knowledge for increasing customer utilization in e-Commerce environment.
According to existing customers, X-SellAnalyst can be implemented within about three weeks in a call center and six weeks — in an e-commerce operation. In a typical customer implementation, X-SellAnalyst generates a 5-8% increase in sales and pays for itself within two months. «An increase in IHS sales resulting directly from the implementation of Megaputer X-SellAnalyst solution in our e-Commerce operation [www.global.ihs.com] amounts to 5.75% of online sales,» says Jaren Green, Online Marketing Manager at IHS. «IHS expects the system to pay for itself many times over the next two years.»
X-SellAnalyst is available in the form of a COM component that can be readily integrated into an external application. Used in conjunction with the Market Basket Analysis module of PolyAnalyst™, the system provides a comprehensive retail solution. «Benefiting from the modular design of X-SellAnalyst, intelligent purchase recommendations can be swiftly and seamlessly integrated into existing CRM systems and e-Commerce websites,» says Josh Froelich, Megaputer System Development Manager. «In addition, X-SellAnalyst offers easy maintenance of the product list facilitating frequent adjustments in inventory SKUs.»
For more information about X-SellAnalyst, please visit the Megaputer website http://www.megaputer.com. Web demonstrations of the capabilities and pilot implementations of the module are offered.
About Megaputer Intelligence
Megaputer Intelligence (www.megaputer.com), founded in 1993, is a leader in analytical software for Business Intelligence. The company provides a complete family of innovative solutions for analyzing both structured data and text, enabling customers to make better business decisions. Megaputer offers best-of-breed tools for data mining, text mining, and web data analysis and serves over 500 customers worldwide including many leading organizations in the insurance, pharmaceutical, financial, technology, educational and government sectors.
Megaputer, PolyAnalyst and X-SellAnalyst are registered trademarks of Megaputer Intelligence Inc. in the United States and/or other countries. The names of other companies and products mentioned herein may be the trademarks of their respective owners.