What is Sentiment Analysis?
Sentiment Analysis is another buzzword that we hear more and more often, but may not entirely understand what it does or how to use it. Sentiment Analysis application in business offers benefits to both companies and customers, such as improving products and services, identifying strengths and weaknesses of the competition, as well as targeted advertising. Sentiment Analysis, also known as Sentiment Detection or Opinion Mining, is the classification of the sentiment polarity in a given text that may express people’s opinions, appraisals, attitudes, and emotions toward entities, individuals, issues, events, topics and their attributes[1]. Put simply, it answers the question “how does the writer feel about this topic?” with the answer positive or negative, but may also include neutral. In other words, Sentiment Analysis identifies words or patterns in language that carry positive, negative, or neutral sentiment. As humans, we interpret sentiment based on not only our knowledge of the…
